Skip to main content

Client Logo Configuration Guide

Quick Reference: Platform-Specific Requirements​

PlatformProfile/IconCover/BannerAdditional Formats
GoHighLevel350×180px PNG (max 2.5MB)1200×400px PNGEmail header: 600×200px
WhatsApp Business640×640px PNG (max 5MB)N/ASquare format required
Instagram400×400px PNGN/AStories: 1080×1920px
Facebook400×400px PNG820×312px PNGPosts: 1200×630px
LinkedIn400×400px PNG1128×191px PNGCompany: 300×300px
Website300×120px PNG1200×400px PNGFavicon: 32×32px

1. GoHighLevel Sub-Account Specifications​

  • Dimensions: 350×180px (wide format, approximately 2:1 ratio)
  • Format: PNG (transparent or white background)
  • File Size: Maximum 2.5MB (recommended under 500KB for faster loading)
  • Color Mode: RGB
  • Location: Business Profile Settings in GHL sub-account
  • Use Cases:
    • Primary sub-account branding logo
    • Displays in GHL dashboard header
    • Visible on client-facing GHL interfaces
    • Mobile app branding
    • White-label agency view
  • Important: This is the main logo configured in Business Profile Settings - required for sub-account setup
  • Dimensions: 600×200px (3:1 ratio)
  • Format: PNG with transparent or white background
  • File Size: Under 150KB
  • Color Mode: RGB
  • Use Cases:
    • Email campaign headers
    • Automated email templates
    • Newsletter headers
    • Transactional emails
  • Dimensions: 300×120px (standard) or 400×150px (large)
  • Format: PNG with transparent background
  • File Size: Under 200KB
  • Color Mode: RGB
  • Use Cases:
    • Funnel page headers
    • Website builder templates
    • Landing pages
    • Membership site branding
  • Dimensions: 200×200px (square) or 400×100px (wide)
  • Format: PNG with transparent background
  • File Size: Under 100KB
  • Color Mode: RGB
  • Use Cases:
    • Embedded forms
    • Survey headers
    • Booking widgets
    • Lead capture forms

File Naming Convention (GHL)​

{client-slug}_GHL_BusinessProfile_350x180.png
{client-slug}_GHL_EmailHeader_600x200.png
{client-slug}_GHL_WebsiteLogo_300x120.png
{client-slug}_GHL_FormLogo_200x200.png
{client-slug}_GHL_WhatsApp_640x640.png

GHL Media Storage​

All logo files for GHL usage must be uploaded to Media Storage for access across the platform.

Standard Folder Structure:

Media Storage/
└── Logos/                    # Standard folder name for all sub-accounts
    ├── {client-slug}_GHL_BusinessProfile_350x180.png
    ├── {client-slug}_GHL_WhatsApp_640x640.png
    └── [other logo formats]

Folder Naming Convention: Logos (consistent across all sub-accounts)

Upload Process:

  1. Navigate to Media Storage in GHL sub-account
  2. Create Logos folder if not exists
  3. Upload all required logo formats
  4. Reference from this folder when configuring profiles

2. WhatsApp Business Profile Specifications​

Profile Display Image​

  • Dimensions: 640×640px (square format required)
  • Format: PNG or JPG
  • File Size: Maximum 5MB (recommended under 500KB)
  • Color Mode: RGB
  • Aspect Ratio: 1:1 (square - non-negotiable)
  • Location: GHL Settings > WhatsApp > Profile
  • Use Cases:
    • WhatsApp Business profile picture
    • Displays in chat list and conversation headers
    • Contact card display
    • WhatsApp Web interface

Important Notes:

  • Logo must be clearly visible at small sizes (thumbnail in chat list)
  • Avoid complex backgrounds - solid colors work best
  • Display Name cannot be changed after initial setup - verify spelling

File Naming Convention (WhatsApp)​

{client-slug}_WhatsApp_Profile_640x640.png

Related: WhatsApp Profile Setup SOP

3. Social Media Platform Specifications​

Instagram​

Profile Picture

  • Dimensions: 400×400px (displays as 110×110px)
  • Format: PNG or JPG
  • File Size: Under 200KB
  • Aspect Ratio: 1:1 (square)
  • Safe Zone: Keep critical elements within center 80% to avoid cropping
  • Background: Transparent PNG preferred, or brand color
  • Use: Main profile photo, visible on all posts and stories

Feed Posts

  • Dimensions: 1080×1080px (square), 1080×1350px (portrait), or 1080×566px (landscape)
  • Format: PNG or JPG
  • File Size: Under 1MB
  • Aspect Ratio: 1:1 (square), 4:5 (portrait), or 1.91:1 (landscape)
  • Logo Placement: Typically top-right or bottom-right corner at 10-15% of image size

Stories

  • Dimensions: 1080×1920px
  • Format: PNG or JPG
  • File Size: Under 1MB
  • Aspect Ratio: 9:16 (vertical)
  • Safe Zone: Avoid top 250px and bottom 250px (UI elements)
  • Logo Size: 150×150px in corner

File Naming Convention (Instagram)

{client-slug}_Instagram_Profile_400x400.png
{client-slug}_Instagram_Post_1080x1080.png
{client-slug}_Instagram_Story_1080x1920.png

Facebook​

Profile Picture

  • Dimensions: 400×400px (displays as 170×170px on desktop, 128×128px on mobile)
  • Format: PNG or JPG
  • File Size: Under 200KB
  • Aspect Ratio: 1:1 (square)
  • Safe Zone: Keep critical elements within center 75% circle (profile pics display as circles)
  • Background: Transparent PNG or solid brand color
  • Use: Page profile, visible on all posts and comments

Cover Photo

  • Dimensions: 820×312px (displays as 820×312px on desktop, 640×360px on mobile)
  • Format: PNG or JPG
  • File Size: Under 500KB
  • Aspect Ratio: Approximately 2.6:1
  • Logo Placement: Top-right or center, avoid bottom-left (profile pic overlay area)
  • Safe Zone: Avoid bottom-left 170×170px area

Shared Posts/Links

  • Dimensions: 1200×630px
  • Format: PNG or JPG
  • File Size: Under 500KB
  • Aspect Ratio: 1.91:1
  • Logo Placement: Top-left or bottom-right at 10-15% of image size

File Naming Convention (Facebook)

{client-slug}_Facebook_Profile_400x400.png
{client-slug}_Facebook_Cover_820x312.png
{client-slug}_Facebook_Post_1200x630.png

LinkedIn​

Profile Picture (Personal)

  • Dimensions: 400×400px (displays as 300×300px)
  • Format: PNG or JPG
  • File Size: Under 8MB (recommended under 200KB)
  • Aspect Ratio: 1:1 (square)
  • Safe Zone: Keep critical elements within center 60% (displays in small circles)
  • Background: Professional solid color or transparent

Company Logo

  • Dimensions: 300×300px (minimum), 400×400px (recommended)
  • Format: PNG with transparent background
  • File Size: Under 4MB (recommended under 200KB)
  • Aspect Ratio: 1:1 (square)
  • Safe Zone: Keep critical elements within center 80%
  • Use: Company page logo, visible on all company posts

Cover Image (Personal & Company)

  • Dimensions: 1128×191px
  • Format: PNG or JPG
  • File Size: Under 8MB (recommended under 500KB)
  • Aspect Ratio: Approximately 5.9:1
  • Logo Placement: Right side or center, avoid left side
  • Safe Zone: Keep critical content away from edges (minimum 20px margin)

Shared Posts

  • Dimensions: 1200×627px
  • Format: PNG or JPG
  • File Size: Under 5MB (recommended under 500KB)
  • Aspect Ratio: 1.91:1
  • Logo Placement: Top-left or bottom-right corner

File Naming Convention (LinkedIn)

{client-slug}_LinkedIn_Profile_400x400.png
{client-slug}_LinkedIn_Company_400x400.png
{client-slug}_LinkedIn_Cover_1128x191.png
{client-slug}_LinkedIn_Post_1200x627.png

Core Logo Package (8 Essential Formats)​

1. Website Implementation​

  • Wide Logo - Transparent: 300×120px PNG
  • Wide Logo - White Background: 300×120px PNG
  • Favicon: 32×32px PNG + 16×16px ICO

2. Social Media (Universal Formats)​

  • Square Profile Logo: 400×400px PNG (works for Instagram, LinkedIn, Facebook)
  • Cover/Header Format: 1200×400px PNG (works for most social headers)

3. Professional Use​

  • High-Resolution Print: 300 DPI PNG (wide format)
  • Vector Format: SVG (scalable for all uses)
  • Print Vector: EPS (professional printing)

Logo File Naming Standard​

Master Naming Pattern​

{client-slug}_{platform}_{type}_{background}_{dimensions}.{ext}

Components:

ComponentValuesRequiredDescription
{client-slug}lowercase-hyphenatedYesClient identifier (e.g., upscale-legal, kraneworks)
{platform}See Platform CodesYesTarget platform or use case
{type}See Type CodesYesLogo orientation/purpose
{background}trans, white, dark, colorYesBackground type
{dimensions}WxHYes*Width x Height in pixels (*omit for vectors)
{ext}png, jpg, svg, eps, icoYesFile format

Platform Codes​

CodePlatform/UseExample
ghlGoHighLevel (all GHL uses)ghl
whatsappWhatsApp Businesswhatsapp
instagramInstagraminstagram
facebookFacebookfacebook
linkedinLinkedInlinkedin
webWebsite/General webweb
emailEmail headers/signaturesemail
printPrint materialsprint
universalMulti-platform useuniversal

Type Codes​

CodeDescriptionTypical Aspect Ratio
profileProfile picture (square)1:1
wideWide/horizontal logo~2:1 to 3:1
squareSquare logo1:1
coverCover/banner image~3:1 to 6:1
headerHeader/banner~3:1
faviconBrowser favicon1:1
iconSmall icon/avatar1:1
fullFull logo with taglinevaries
markLogo mark only (no text)varies

Background Codes​

CodeDescriptionWhen to Use
transTransparent (alpha channel)Default for most uses, flexible placement
whiteWhite (#FFFFFF) solidDark interfaces, email clients that don't support transparency
darkDark/Black (#000000) solidLight interfaces, light backgrounds
colorBrand color backgroundSpecific brand applications

Complete Examples​

GHL Platform:

upscale-legal_ghl_wide_trans_350x180.png
upscale-legal_ghl_profile_trans_200x200.png
upscale-legal_ghl_header_trans_600x200.png

WhatsApp:

upscale-legal_whatsapp_profile_trans_640x640.png
kraneworks_whatsapp_profile_white_640x640.png

Social Media:

upscale-legal_instagram_profile_trans_400x400.png
upscale-legal_facebook_cover_trans_820x312.png
upscale-legal_linkedin_profile_trans_400x400.png

Website:

upscale-legal_web_wide_trans_300x120.png
upscale-legal_web_wide_white_300x120.png
upscale-legal_web_favicon_trans_32x32.png
upscale-legal_web_favicon_trans_16x16.ico

Universal/Multi-platform:

upscale-legal_universal_square_trans_400x400.png
upscale-legal_universal_wide_trans_1200x400.png

Vectors (no dimensions):

upscale-legal_print_full_trans.svg
upscale-legal_print_full_trans.eps

Quick Reference Card​

NeedFilename Pattern
GHL Business Profile{client}_ghl_wide_trans_350x180.png
WhatsApp Profile{client}_whatsapp_profile_trans_640x640.png
Social Media Profile{client}_{platform}_profile_trans_400x400.png
Website Header{client}_web_wide_trans_300x120.png
Email Header{client}_email_header_trans_600x200.png
Favicon{client}_web_favicon_trans_32x32.png
Universal Square{client}_universal_square_trans_400x400.png
Print Vector{client}_print_full_trans.svg

Format Specifications​

Dimensions Reference​

  • GHL Business Profile: 350×180px (wide, ~2:1)
  • WhatsApp Profile: 640×640px (square, 1:1)
  • Social Profile: 400×400px (square, 1:1)
  • Website Header: 300×120px (wide, 2.5:1)
  • Email Header: 600×200px (wide, 3:1)
  • Social Cover: varies by platform
  • Favicon: 32×32px + 16×16px

Backgrounds​

  • Transparent (trans): Alpha channel PNG for flexible placement
  • White (white): #FFFFFF solid background for dark interfaces
  • Dark (dark): #000000 for light interfaces
  • Color (color): Primary brand color (specify hex in notes)

File Formats​

  • PNG: Web and digital use (with transparency support)
  • JPG: Photos, complex images (no transparency)
  • SVG: Scalable vector for responsive web
  • EPS: Professional print and design use
  • ICO: Browser favicon compatibility

Quality Standards​

  • PNG Optimization: Under 200KB per file
  • Vector Clean-up: Optimized paths, embedded fonts converted
  • Color Consistency: Exact brand colors across all formats
  • Testing: Verified display across target platforms

Comprehensive Delivery Package Structure​

{client-slug}_Logo_Package/
├── 01_GHL/
│   ├── {client-slug}_ghl_wide_trans_350x180.png
│   ├── {client-slug}_ghl_header_trans_600x200.png
│   ├── {client-slug}_ghl_wide_trans_300x120.png
│   ├── {client-slug}_ghl_square_trans_200x200.png
│   └── {client-slug}_whatsapp_profile_trans_640x640.png
├── 02_Instagram/
│   ├── {client-slug}_instagram_profile_trans_400x400.png
│   ├── {client-slug}_instagram_post_trans_1080x1080.png
│   └── {client-slug}_instagram_story_trans_1080x1920.png
├── 03_Facebook/
│   ├── {client-slug}_facebook_profile_trans_400x400.png
│   ├── {client-slug}_facebook_cover_trans_820x312.png
│   └── {client-slug}_facebook_post_trans_1200x630.png
├── 04_LinkedIn/
│   ├── {client-slug}_linkedin_profile_trans_400x400.png
│   ├── {client-slug}_linkedin_cover_trans_1128x191.png
│   └── {client-slug}_linkedin_post_trans_1200x627.png
├── 05_Website/
│   ├── {client-slug}_web_wide_trans_300x120.png
│   ├── {client-slug}_web_wide_white_300x120.png
│   ├── {client-slug}_web_favicon_trans_32x32.png
│   └── {client-slug}_web_favicon_trans_16x16.ico
├── 06_Universal/
│   ├── {client-slug}_universal_square_trans_400x400.png
│   └── {client-slug}_universal_wide_trans_1200x400.png
├── 07_Print/
│   └── {client-slug}_print_wide_trans_300dpi.png
└── 08_Vectors/
    ├── {client-slug}_print_full_trans.svg
    └── {client-slug}_print_full_trans.eps

Naming Pattern: {client-slug}_{platform}_{type}_{background}_{dimensions}.{ext}

See Logo File Naming Standard for complete reference.

Package Delivery Locations​

Google Drive Path (Source of Truth):

Client_Delivery/{client-slug}/brand-assets-master/logos/

GHL Media Storage (for platform use):

Media Storage > Logos/

Upload required formats to GHL Media Storage Logos folder for use in profiles, funnels, and emails.

GitHub Repository Path (documentation only):

09-clients/{client-slug}/brand-assets/ (references only, not actual files)

Usage Guidelines​

When to Use Each Format​

GHL Sub-Account Setup (Priority 1)

  1. Upload Business Profile Logo (350×180px, max 2.5MB) to Business Profile Settings
  2. Configure Email Header Logo (600×200px) in email builder
  3. Add Website Logo (300×120px) to funnel templates
  4. Apply Form Logo (200×200px) to embedded forms

Social Media Profile Setup (Priority 2)

  1. Upload 400×400px profile pictures to all platforms
  2. Set platform-specific cover photos
  3. Save post templates with logo watermarks

Website Implementation (Priority 3)

  1. Upload wide logo (300×120px) to header
  2. Install favicon files (32×32px PNG + 16×16px ICO)
  3. Configure transparent logo for dark mode compatibility

Quality Checklist​

Before delivering logo package, verify:

  • All files meet platform-specific size requirements
  • Transparent PNGs have clean alpha channels (no white halos)
  • File sizes are optimized (under specified limits)
  • Logos display correctly on light and dark backgrounds
  • Safe zones respected (no cropping of critical elements)
  • File naming follows convention: {client-slug}_{Platform}_{Type}_{Size}.{ext}
  • All files saved in RGB color mode (not CMYK)
  • Vector files have converted fonts (no missing font errors)

Common Issues and Solutions​

Issue: Logo too small on platform

  • Solution: Always upload at recommended size, not display size (e.g., upload 400×400px even though displays at 110×110px)

Issue: White halo around transparent PNG

  • Solution: Use "Remove Matte" or rebuild transparency in design software

Issue: Logo pixelated on high-DPI screens

  • Solution: Provide 2x versions (800×800px instead of 400×400px)

Issue: Logo cut off in circular displays

  • Solution: Keep critical elements within center 60-80% safe zone

Issue: File too large for platform upload

  • Solution: Use image optimization tools (TinyPNG, ImageOptim) to reduce file size without quality loss

Document Information​

  • Version: 2.2
  • Created: 2025-09-05
  • Status: Active
  • Last Review: 2026-01-10
  • Next Review: 2026-04-10 (Quarterly)
  • Owner: Symphony Core Systems Team

Change Log​

VersionDateChanges
2.22026-01-10Standardized file naming convention: {client}_{platform}_{type}_{background}_{dimensions}.{ext} with platform codes, type codes, and background codes for easy identification without opening files
2.12026-01-10Added WhatsApp Business profile specs (640×640px), GHL Media Storage folder standard (Logos), updated delivery package structure
2.02026-01-07Added GHL Business Profile specs (350×180px, max 2.5MB), platform-specific social media specs (Instagram, Facebook, LinkedIn), comprehensive delivery package structure, usage guidelines, quality checklist, client-onboarding tag
1.02025-09-05Initial version with core logo package and universal formats

Quick Tip: When in doubt, provide the 400×400px square transparent PNG - it works for 90% of social media profile pictures.