Google Business Profile Hours Modification via GHL

Purpose

This SOP documents the process of modifying business hours in Google Business Profile (GBP) through GoHighLevel's Reputation section. This allows team members to update client business hours without requiring direct access to their Google Business Profile account.

Scope

Covers:

• Modifying regular business hours (Monday-Sunday) via GHL Reputation module
• Setting days as open or closed
• Updating opening and closing times
• Setting special/holiday hours directly in Google Business Profile (§ Holiday hours below)

Does Not Cover:

• Creating or verifying a new Google Business Profile
• Connecting GBP to GHL sub-account (see Manual Review Request SOP)
• Modifying other GBP attributes (services, address, etc.)

Prerequisites

• GHL sub-account access (admin or standard user level)
• Google Business Profile already connected to the sub-account via Reputation module
• Client-approved business hours to set

Step-by-Step Procedure

Step 1: Navigate to Reputation Module

1. Log into the GHL sub-account
2. Click Reputation in the left navigation menu
3. The Overview page will load showing the connected Google Business Profile

Step 2: Locate Opening Hours Section

1. On the Overview page, scroll down to the Opening Hours section
2. The current hours will be displayed showing each day of the week
3. Days marked as "Closed" will show "Closed" in red text
4. Days with set hours will show the time range (e.g., "9:00 AM - 5:00 PM")

Step 3: Edit Business Hours

1. Click the pencil icon (edit button) to the right of the "Opening Hours" heading
2. An editing interface will appear allowing modification of each day

Step 4: Configure Hours for Each Day

For each day of the week:

To set a day as OPEN:

1. Ensure the day's toggle/checkbox is enabled
2. Enter the opening time (e.g., 9:00 AM)
3. Enter the closing time (e.g., 5:00 PM)

To set a day as CLOSED:

1. Toggle the day off or select "Closed" option
2. The day will display as "Closed"

For split hours (e.g., closed for lunch):

1. If supported, add multiple time ranges for the same day
2. Example: 9:00 AM - 12:00 PM, 1:00 PM - 5:00 PM

Step 5: Save Changes

1. Review all days to confirm hours are correct
2. Click Save or Update to apply changes
3. Wait for confirmation message that changes were saved

Step 6: Verify Changes

1. Return to the Overview page
2. Confirm the Opening Hours section displays the updated times
3. Optionally, verify on Google Maps/Search that hours have synced (may take 24-48 hours)

Required Inputs

• GHL sub-account credentials
• Client's approved business hours for each day of the week
• Any special notes about the schedule (e.g., seasonal variations)

Expected Outputs

• Opening Hours section updated in GHL Reputation module
• Changes synced to Google Business Profile (within 24-48 hours)
• Google Maps and Search showing updated hours

Common Scenarios

Scenario A: Standard Business Hours

Example: Monday-Friday 9 AM - 5 PM, Weekends Closed

Day	Hours
Sunday	Closed
Monday	9:00 AM - 5:00 PM
Tuesday	9:00 AM - 5:00 PM
Wednesday	9:00 AM - 5:00 PM
Thursday	9:00 AM - 5:00 PM
Friday	9:00 AM - 5:00 PM
Saturday	Closed

Scenario B: Retail/Extended Hours

Example: Open 7 days with extended weekend hours

Day	Hours
Sunday	10:00 AM - 6:00 PM
Monday	9:00 AM - 7:00 PM
Tuesday	9:00 AM - 7:00 PM
Wednesday	9:00 AM - 7:00 PM
Thursday	9:00 AM - 7:00 PM
Friday	9:00 AM - 8:00 PM
Saturday	9:00 AM - 8:00 PM

Scenario C: Service Business (Appointment Only)

Example: By appointment, with office hours shown

Day	Hours
Sunday	Closed
Monday	8:00 AM - 6:00 PM
Tuesday	8:00 AM - 6:00 PM
Wednesday	8:00 AM - 6:00 PM
Thursday	8:00 AM - 6:00 PM
Friday	8:00 AM - 4:00 PM
Saturday	Closed

Troubleshooting

Common Issues

Issue: Edit button (pencil icon) not visible Solution:

1. Verify you have admin-level access to the sub-account
2. Confirm Google Business Profile is connected (check for green checkmark)
3. Refresh the page and try again
4. If still not visible, the GBP connection may need to be re-established

Issue: Changes not saving Solution:

1. Check for any validation errors (invalid time format)
2. Ensure closing time is after opening time
3. Try a different browser or clear cache
4. Check internet connection stability

Issue: Changes not appearing on Google Maps/Search Solution:

1. Allow 24-48 hours for Google to sync changes
2. Verify changes saved successfully in GHL
3. Check if Google has flagged the listing for review (may require verification)
4. If urgent, edit hours directly in Google Business Profile as backup

Issue: Cannot set 24-hour operation Solution:

1. GHL may not support "24 hours" as a single setting
2. Set hours as 12:00 AM - 11:59 PM as workaround
3. For true 24-hour businesses, verify directly in Google Business Profile

Issue: Conflicting hours showing on Google Solution:

1. Google may have suggested hours from user submissions
2. Review and dismiss any Google-suggested changes in the GBP dashboard
3. Re-save hours through GHL to push correct information

Holiday hours

GHL's Reputation module does not support holiday/special hours. Use the Google Business Profile dashboard directly for these changes.

Prerequisites for holiday hours

• Access to setup@symphonycore.com Google account (or the client's GBP owner account)
• Business profile is verified and active
• Client-approved list of holidays and hours

Procedure for holiday hours

1. Go to business.google.com and sign in.
2. Select the correct business if managing multiple.
3. Click Edit profile in the left nav, select the Business information tab, scroll to Hours.
4. Within the Hours section, click Special hours or Add special hours.
5. Add a date: click Add new date (or Confirm hours next to a Google-suggested holiday), pick the date, choose Closed / Open (with times) / Open 24 hours.
6. Split hours on one date: click Add hours to add a second time range.
7. Modify or remove a holiday: click the pencil to edit or the trash to remove; confirm.
8. Click Save. Verify by searching the business on Google Maps -- holiday hours should display with the date.

Common US holidays reference

Holiday	Typical date	Common hours
New Year's Day	Jan 1	Closed
Martin Luther King Jr. Day	3rd Mon, Jan	Varies
Presidents' Day	3rd Mon, Feb	Varies
Memorial Day	Last Mon, May	Closed
Independence Day	Jul 4	Closed
Labor Day	1st Mon, Sep	Closed
Columbus Day	2nd Mon, Oct	Varies
Veterans Day	Nov 11	Varies
Thanksgiving	4th Thu, Nov	Closed
Day After Thanksgiving	4th Fri, Nov	Reduced
Christmas Eve	Dec 24	Reduced
Christmas Day	Dec 25	Closed
New Year's Eve	Dec 31	Reduced

Always confirm specific hours with the client -- they vary by industry. For non-US clients, check local holiday calendars instead.

Holiday hours best practices

• Set holiday hours at least 2 weeks before the holiday.
• At the start of each year, set all major holiday hours in one pass.
• Document the standard holiday closure pattern in the client profile.
• Verify by checking Google Search / Maps after saving.
• Google typically allows special hours up to 6 months in advance.

Holiday hours edge cases

• 24/7 business: may still close or reduce on holidays; set special hours accordingly.
• Religious holidays: add as custom dates if not in Google's suggestion list.
• Local holidays: state or municipal holidays; check client location.
• Extended retail hours: holiday shopping season -- set as special hours with extended times.

Important Notes

• Sync Delay: Regular-hours changes made in GHL may take 24-48 hours to appear on Google. Holiday-hours changes made in GBP appear within 15-30 minutes.
• Multiple Locations: Each location's sub-account must be updated separately.
• Verification: Always verify changes appeared correctly on Google.

Exceptions and Edge Cases

• Case A: 24/7 Business - May need to configure directly in Google Business Profile for proper "Open 24 hours" display
• Case B: Seasonal Hours - Document in client profile; set reminders to update when seasons change
• Case C: Temporary Closure - Use Google Business Profile's "Temporarily Closed" feature directly
• Case D: New Business Opening - Set "Opening Date" in addition to hours

Related Documents

• Manual Google Review Request Configuration SOP
• AI Review Response Configuration SOP
• Client Onboarding Procedure
• GHL Sub-Account Setup Checklist

Revision History

Date	Version	Change Description	Author
2026-05-12	2.0	Absorbed gbp-holiday-hours-modification-sop.md as a new "Holiday hours" section (single canonical SOP for all GBP hours work). Deprecated source file (Pattern A).	Symphony Core Systems Team
2025-12-19	1.0	Initial version	Symphony Core Systems Team