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SOP – Analytics Integration (GTM + GSC)

Purpose​

Describes the post-GA4 integration steps executed by Symphony Core to enable tracking, tagging, and reporting across Google Tag Manager and Google Search Console.

Metadata​

  • Category: SOP
  • Tags: [GTM, GSC, Analytics Integration, GA4]
  • Author: Symphony Core Analytics Team
  • Reviewed By: [Reviewer Name]
  • Status: Draft
  • Location: [Drive Path or URL]

Scope​

Covers internal actions taken by Symphony Core once the client has created and granted access to the GA4 account.

Visual Overview​

Step-by-Step Procedure​

Step 1 – GTM Container Creation​

  • Create using setup@symphonycore.com
  • Name container using client's website URL
  • Install tracking code on client site
  • Verify installation via GTM Preview mode

Step 2 – GA4 Tag Configuration​

  • Use client's GA4 Measurement ID
  • Create GA4 Configuration tag
  • Trigger: All Pages
  • Validate using GTM Preview and GA4 DebugView
  • Publish container

Step 3 – GSC Setup​

  • Create account using setup@symphonycore.com
  • Add website property
  • Verify ownership via GA4 verification
  • Submit XML sitemap

Step 4 – Link GSC to GA4​

  • Navigate to GA4 Admin > Product Links > Search Console Links
  • Link verified GSC property
  • Enable Search Console reports in GA4

Required Inputs​

  • Client's GA4 Measurement ID
  • Website backend access for GTM code placement
  • Valid XML sitemap URL

Expected Outputs​

  • GTM container tracking GA4 events
  • GSC verified and sitemap submitted
  • GA4 and GSC integration complete

Exceptions & Edge Cases​

  • If GTM installation is blocked, coordinate with client's web developer
  • If GSC GA4 verification fails, use DNS or HTML file verification
  • For cross-domain tracking, configure additional GTM settings

Ownership & Review​

  • SOP Owner: Symphony Core Analytics Team Lead

  • Last Reviewed: 2025-07-10

  • Next Review Due: 2025-10-10

  • Review Cadence: Quarterly

  • Related SOPs:

    • SOP – GA4 Account Creation (Client-Owned)