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One-Time SEO Setup - Foundation Service

Overview​

What: Foundational SEO optimization included with Professional ($397/mo) and Enterprise ($997/mo) plans

When: Delivered during client onboarding (Week 2-3 of Professional/Enterprise setup)

Who Delivers: Onboarding specialist or SEO technician

Time Required: 2-3 hours per client

Primary Tool: SearchAtlas with OTTO AI automation

Goal: Establish solid SEO foundation using SearchAtlas automation, improve search visibility, set up tracking, and position client for future growth

Service Philosophy​

What This IS​

✅ Foundation building - Set up SearchAtlas and OTTO for automated SEO success ✅ Quick wins - Implement automated optimizations that show immediate improvement ✅ Tracking setup - Establish baseline for measuring future progress in SearchAtlas ✅ Automation enabled - OTTO continuously monitors and fixes technical issues

What This is NOT​

❌ Ongoing SEO management - This is one-time setup with automation, not monthly content creation ❌ Content creation - We optimize existing content, don't write new blog posts ❌ Guarantee of rankings - We fix technical issues and automate improvements, not promise #1 positions ❌ Competitive SEO campaign - For ongoing content + backlinks, client needs monthly SEO tiers

SearchAtlas Platform Requirements​

Prerequisites​

  • Client has Professional ($397/mo) or Enterprise ($997/mo) plan
  • Symphony Core has SearchAtlas agency subscription
  • Client website URL and access credentials
  • Google Search Console property ownership (or ability to verify)

What We Use​

  • SearchAtlas Dashboard: Site audits, keyword research, rank tracking
  • OTTO Automation: AI-powered technical SEO fixes and monitoring
  • OTTO Pixel: Real-time site monitoring (for non-WordPress sites)
  • SearchAtlas WordPress Plugin: One-click integration (for WordPress sites)
  • White-Label Reporting: Branded client reports from SearchAtlas

What We DON'T Use​

This SOP uses SearchAtlas exclusively. We do NOT use:

  • ❌ Screaming Frog
  • ❌ Ahrefs
  • ❌ SEMrush
  • ❌ Moz
  • ❌ Google PageSpeed Insights (SearchAtlas provides this data)
  • ❌ Schema.org validators (OTTO handles schema automatically)

What's Included: 6 Core Components​

1. SearchAtlas Project Setup (10 minutes)​

Purpose: Add client site to SearchAtlas, run initial audit, connect tracking

Steps:

  1. Log into SearchAtlas dashboard (https://dashboard.searchatlas.com)
  2. Create new project folder for client (if using folder organization)
  3. Add client website URL to SearchAtlas
  4. Connect Google Search Console to SearchAtlas
  5. Run initial comprehensive site audit (OTTO will analyze automatically)
  6. Review audit results and flag critical issues

Deliverables:

  • Client site added to SearchAtlas
  • Initial audit report generated
  • Google Search Console connected
  • Baseline SEO score documented

Expected Outcomes:

  • SearchAtlas provides comprehensive technical audit (replaces manual auditing)
  • Current SEO health scored (0-100 scale)
  • All technical issues identified and prioritized by OTTO
  • Baseline established for future comparison

Typical Findings (from OTTO audit):

  • 5-15 technical issues on average business site
  • 2-5 critical issues (must fix immediately)
  • 3-10 moderate issues (should fix within 30 days)
  • Schema markup opportunities identified
  • Page speed and mobile issues flagged

2. OTTO Installation & Configuration (15 minutes)​

Purpose: Install OTTO automation to enable continuous SEO monitoring and fixes

For WordPress Sites:

  1. Install SearchAtlas WordPress plugin from client's WP admin

    • Navigate to Plugins > Add New
    • Search "SearchAtlas"
    • Install and activate

  2. Authenticate plugin with SearchAtlas account

    • Click "Connect to SearchAtlas"
    • Enter Symphony Core SearchAtlas credentials
    • Authorize connection

  3. Activate OTTO automation

    • Enable OTTO in plugin settings
    • Configure automation level (see below)

  4. Verify connection

    • Check WordPress dashboard shows "Connected to SearchAtlas"
    • Confirm OTTO Pixel is active
    • Verify in SearchAtlas dashboard that site shows "Plugin Connected"

For Non-WordPress Sites (GHL, Wix, Squarespace, Custom):

  1. Copy OTTO Pixel code from SearchAtlas dashboard

    • Navigate to Site Settings > OTTO Pixel
    • Copy JavaScript tracking code

  2. Install OTTO Pixel in site header

    • Access client site's header/code injection area
    • Paste OTTO Pixel code before closing </head> tag
    • Save changes

  3. Verify pixel installation

    • Visit client site and inspect page source
    • Confirm OTTO Pixel code present
    • Check SearchAtlas dashboard shows "Pixel Active"

OTTO Automation Level Configuration:

Set to "Auto-Implement" (Recommended):

  • Broken link detection and repair
  • Canonical tag corrections
  • Schema markup generation (Organization, LocalBusiness, etc.)
  • XML sitemap generation and updates
  • Image alt text generation (for missing alt tags)
  • Meta robots tag optimization
  • Internal linking recommendations

Set to "Recommend" (Manual Approval Required):

  • Title tag modifications
  • Meta description rewrites
  • H1/H2 header changes
  • Content optimization suggestions

Deliverables:

  • OTTO installed (WordPress plugin OR Pixel)
  • Automation configured (auto-implement + recommend settings)
  • Real-time monitoring active
  • Confirmation screenshot from SearchAtlas dashboard

Expected Outcomes:

  • OTTO begins continuous monitoring
  • Automated fixes apply within 24-48 hours
  • New issues detected and fixed automatically going forward
  • Client site stays technically optimized without manual intervention

3. OTTO Technical Audit & Automated Fixes (30 minutes)​

Purpose: Review OTTO's audit findings and enable automated technical optimizations

Steps:

  1. Review OTTO Technical Audit Results

    • Navigate to SearchAtlas dashboard > Site Audit
    • Review critical issues (red flags)
    • Review moderate issues (yellow flags)
    • Note low-priority issues (informational)

  2. Enable Auto-Implement for Technical Fixes

    • Broken links: Auto-fix enabled
    • Schema markup: Auto-generate for homepage, about, contact
    • XML sitemap: Auto-generate and keep updated
    • Canonical tags: Auto-correct duplicate content
    • Image alt text: Auto-generate for images missing alt tags

  3. Review and Approve High-Priority Recommendations

    • Title tags: Review OTTO's suggested improvements for 6-10 key pages
    • Meta descriptions: Approve OTTO's rewrites for key pages
    • Header structure: Accept H1/H2/H3 hierarchy fixes

  4. Configure Ongoing Monitoring

    • Set OTTO to scan site weekly
    • Enable email alerts for critical new issues
    • Configure dashboard notifications

What OTTO Fixes Automatically:

Immediate (Within 24 Hours):

  • Broken internal links (404 errors)
  • Missing or duplicate canonical tags
  • Basic schema markup (Organization, WebSite, WebPage)
  • XML sitemap generation and submission
  • Missing image alt tags
  • Robots.txt optimization

After Approval (Manual Review):

  • Title tag optimization (keyword placement, length)
  • Meta description improvements (CTR optimization)
  • Header tag hierarchy (H1, H2, H3 structure)
  • Internal linking enhancements

Deliverables:

  • Auto-implement enabled for technical fixes
  • 6-10 pages manually approved for title/meta optimization
  • Schema markup auto-generated and validated
  • Weekly monitoring configured
  • Before/after comparison documented

Expected Outcomes:

  • Technical SEO score improves from ~40-60% to 75-85% within 7 days
  • All critical errors resolved automatically
  • Schema markup implemented on key pages
  • Ongoing monitoring prevents new issues

Measurement:

  • OTTO Technical SEO score: Before vs After (7 days)
  • Critical errors: X → 0
  • Schema markup: None → Organization + LocalBusiness + WebPage
  • XML sitemap: Missing/outdated → Current and auto-updating

4. On-Page SEO Optimization via OTTO (30 minutes)​

Purpose: Optimize existing website pages using OTTO's AI-powered recommendations

Pages to Optimize (Priority Order):

  1. Homepage
  2. Primary service/product pages (3-5 pages)
  3. Location pages (1-2 if applicable)
  4. About page
  5. Contact page

Total: 6-10 pages optimized

Process:

  1. For Each Priority Page, Review OTTO Recommendations:

Title Tags:

  • OTTO suggests optimized titles with target keywords
  • Review for: keyword placement, length (<60 chars), click-worthiness
  • Approve or modify OTTO's suggestion
  • OTTO implements automatically

Meta Descriptions:

  • OTTO generates compelling meta descriptions
  • Review for: keyword inclusion, CTA, length (<155 chars)
  • Approve or modify
  • OTTO implements automatically

Headers (H1, H2, H3):

  • OTTO analyzes and suggests header improvements
  • Review for: logical hierarchy, keyword usage, scannability
  • Approve OTTO's restructuring
  • OTTO implements automatically

Content Optimization:

  • OTTO provides NLP (Natural Language Processing) keyword suggestions
  • Review recommended keyword additions
  • OTTO shows keyword density and improvements
  • Approve content enhancements (or note for client to implement)

Internal Linking:

  • OTTO identifies internal linking opportunities
  • Review suggested links between related pages
  • Approve internal link additions
  • OTTO implements automatically

Image Optimization:

  • OTTO generates descriptive alt text for images
  • Review auto-generated alt tags
  • Approve or refine
  • OTTO implements automatically
  1. Bulk Approve for Remaining Pages (if applicable)
    • For sites with many pages, use OTTO bulk actions
    • Set automation rules for consistent optimization
    • OTTO applies optimizations site-wide

Deliverables:

  • 6-10 key pages fully optimized (title, meta, headers, content)
  • Internal linking enhanced between related pages
  • All images have descriptive alt text
  • Before/after screenshots of optimized pages
  • OTTO content score improvement documented

Expected Outcomes:

  • 6-10 pages fully optimized for target keywords
  • On-page SEO score improves 30-50% per page
  • Better keyword relevance signals to Google
  • Improved click-through rates from search results (measured over 30-90 days)

Measurement:

  • OTTO Content Score: Before → After (per page)
  • Keyword optimization: 0-1% density → 1-2% natural density
  • All key pages have unique, optimized meta tags
  • Headers properly structured (H1 → H2 → H3)

5. XML Sitemap & Google Search Console Integration (15 minutes)​

Purpose: Ensure Google can discover and index all pages via SearchAtlas automation

Steps:

  1. OTTO Auto-Generates XML Sitemap

    • OTTO creates sitemap automatically upon site connection
    • Sitemap includes all indexable pages
    • OTTO updates sitemap automatically when new pages added
    • Sitemap location: yoursite.com/sitemap.xml (or WordPress default)

  2. Connect Google Search Console to SearchAtlas

    • In SearchAtlas dashboard: Integrations > Google Search Console
    • Authenticate with Google account
    • Select correct GSC property for client site
    • Grant SearchAtlas permission to read/write GSC data

  3. OTTO Submits Sitemap to Google Search Console

    • SearchAtlas automatically submits XML sitemap to GSC
    • Verify submission in SearchAtlas dashboard
    • Check GSC shows sitemap as "Success"

  4. Configure SearchAtlas to Monitor GSC Data

    • SearchAtlas imports GSC performance data (impressions, clicks, rankings)
    • Set up automated weekly data sync
    • Enable alerts for GSC errors or warnings

Deliverables:

  • XML sitemap auto-generated by OTTO
  • Sitemap submitted to Google Search Console
  • GSC connected to SearchAtlas dashboard
  • Automated monitoring enabled
  • Confirmation screenshot showing GSC integration

Expected Outcomes:

  • All important pages discoverable by Google
  • Sitemap auto-updates when new pages published
  • SearchAtlas dashboard shows GSC data (impressions, clicks, CTR)
  • Faster indexing of new content

Measurement:

  • XML sitemap contains X pages
  • GSC shows "Success" status for sitemap
  • 0 errors in sitemap
  • SearchAtlas dashboard displaying GSC metrics within 48 hours

6. Keyword Research, Rank Tracking & Baseline Report (30 minutes)​

Purpose: Establish keyword targets and baseline rankings for future measurement

Steps:

  1. Keyword Research in SearchAtlas

    • Navigate to Keyword Research tool in SearchAtlas
    • Enter client's primary services/products
    • Enter target geographic location (for local SEO)
    • SearchAtlas suggests relevant keywords with search volume and competition

  2. Select Target Keywords (10-15 keywords)

    • 3-5 high-priority keywords (main services)
    • 5-7 mid-priority keywords (secondary services)
    • 2-3 local keywords (city + service)
    • Document target keywords in SearchAtlas project

  3. Set Up Rank Tracking

    • Add selected keywords to SearchAtlas Rank Tracker
    • Configure tracking location (city, state, or national)
    • Set tracking frequency (weekly recommended)
    • SearchAtlas begins tracking immediately

  4. Generate Baseline Ranking Report

    • SearchAtlas shows current rankings for all tracked keywords
    • Document baseline positions (most will be unranked or page 5+)
    • Screenshot baseline report
    • Save as "Day 0" benchmark

  5. Configure Ongoing Reporting

    • Set SearchAtlas to generate weekly ranking reports
    • Enable email notifications for ranking changes
    • Create white-labeled report template for client

Deliverables:

  • 10-15 target keywords identified and documented
  • Rank tracking configured in SearchAtlas
  • Baseline ranking report generated (Day 0)
  • Weekly tracking and reporting enabled
  • Client-facing report template created

Expected Outcomes:

  • Clear keyword targets established
  • Baseline rankings documented (most likely page 5+ or unranked)
  • Automated weekly rank tracking
  • Foundation for measuring SEO progress over 30/60/90 days

Measurement:

  • X keywords tracked (10-15)
  • Baseline average ranking: Unranked or page 5-10
  • 30-day target: 3-5 keywords move to page 2-4
  • 90-day target: 1-3 keywords reach page 1

Implementation Checklist​

Pre-Work (Before Starting)​

Client Information Needed:

  • Website URL
  • Website platform (WordPress, GHL, Wix, Squarespace, Custom)
  • Access credentials (WordPress admin, FTP, code injection access)
  • Google Search Console property (or ability to verify)
  • Target keywords or primary services (for keyword research)
  • Business category/industry
  • Geographic service area (for local SEO)

SearchAtlas Setup:

  • Symphony Core SearchAtlas agency account active
  • Available project/site quota (check SearchAtlas usage limits)
  • White-label branding configured (if client-facing reports)

Delivery Timeline (One-Time Setup)​

Day 1: SearchAtlas Setup & OTTO Installation (25 min)

  • Add client site to SearchAtlas
  • Run initial OTTO audit
  • Install OTTO (WordPress plugin OR Pixel)
  • Configure automation settings
  • Connect Google Search Console

Day 2: Automated Technical Fixes (30 min)

  • Review OTTO audit findings
  • Enable auto-implement for technical fixes
  • Monitor OTTO applying automated fixes
  • Document issues resolved

Day 3: On-Page Optimization (30 min)

  • Review OTTO on-page recommendations
  • Approve title/meta optimizations for 6-10 pages
  • Approve header structure improvements
  • Approve internal linking enhancements

Day 4: Keyword Research & Tracking (30 min)

  • Conduct keyword research in SearchAtlas
  • Select 10-15 target keywords
  • Set up rank tracking
  • Generate baseline ranking report

Day 5: Final Report & Client Handoff (30 min)

  • Generate white-labeled SearchAtlas report
  • Create before/after comparison
  • Document all optimizations completed
  • Provide client access (if appropriate)
  • Deliver Foundation Report to client

Total Time: 2.5-3 hours over 5 days (can be compressed to 1-2 days if needed)

Deliverables Package​

What Client Receives:

1. SEO Foundation Report (White-Labeled from SearchAtlas)​

Contents:

  • Executive summary (what was done, why it matters)
  • OTTO Technical Audit results (before state)
  • List of automated optimizations OTTO completed
  • On-page optimizations approved and implemented
  • Schema markup added (Organization, LocalBusiness, etc.)
  • Keyword targets and baseline rankings
  • XML sitemap and Google Search Console confirmation
  • Expected outcomes timeline (30/60/90 days)

Format: PDF exported from SearchAtlas with Symphony Core branding

2. Ongoing Access & Monitoring​

What's Active Going Forward:

  • ✅ OTTO Pixel or WordPress plugin continuously monitoring site
  • ✅ Automated technical fixes applying as new issues detected
  • ✅ Weekly rank tracking for 10-15 target keywords
  • ✅ Google Search Console data syncing to SearchAtlas
  • ✅ XML sitemap auto-updating when new pages published

Optional Client Dashboard Access:

  • Can provide client with read-only SearchAtlas dashboard access
  • White-labeled reports available on-demand
  • Client can view rankings, traffic, and SEO health anytime

3. What Happens Next (Guidance for Client)​

For DIY Clients:

  • OTTO handles technical SEO automatically (no action needed)
  • Client should publish new content regularly (blogs, pages)
  • Monitor SearchAtlas dashboard monthly for opportunities
  • Consider monthly SEO tier when ready to accelerate

For Managed SEO Upsell:

  • Show them Tier 1/2/3 options
  • Explain one-time setup is foundation, monthly tiers add content + backlinks
  • Position monthly SEO as "accelerator" (3-5x faster results)

Expected Outcomes (Benchmarks)​

Immediate (Week 1)​

  • ✅ OTTO installed and monitoring
  • ✅ Technical SEO score improves 20-40 points
  • ✅ All critical errors resolved
  • ✅ Schema markup implemented
  • ✅ XML sitemap generated and submitted
  • ✅ Google Search Console connected

30-Day Benchmark​

  • ✅ Google Search Console showing impression data
  • ✅ 5-10 new keyword rankings (page 2-5)
  • ✅ Technical SEO score 75-85%
  • ✅ All pages properly indexed
  • ✅ 10-30% increase in organic impressions

60-Day Benchmark​

  • ✅ 10-15 keywords ranking (page 1-4)
  • ✅ 1-3 keywords reach page 1 (if low competition)
  • ✅ 15-40% increase in organic impressions
  • ✅ Click-through rate improving

90-Day Benchmark​

  • ✅ 15-20 keywords ranking
  • ✅ 3-5 keywords on page 1
  • ✅ 20-50% increase in organic impressions
  • ✅ 10-25% increase in organic traffic
  • ✅ 1-3 leads/conversions attributed to organic search

Key Message to Clients: One-time SEO setup establishes foundation and enables OTTO automation. For faster, more aggressive results (more content, backlinks, ongoing optimization), consider monthly SEO tiers.

Quality Assurance Checklist​

Before Marking Complete:

SearchAtlas Integration:

  • Client site visible in SearchAtlas dashboard
  • OTTO Pixel or WordPress plugin showing "Connected"
  • OTTO automation enabled (auto-implement + recommend)
  • Google Search Console connected and syncing data
  • Rank tracking active for 10-15 keywords

Technical Validation:

  • OTTO Technical SEO score documented (before/after)
  • Schema markup passes SearchAtlas validation
  • XML sitemap accessible and error-free
  • All approved optimizations applied
  • No critical errors remaining

Reporting:

  • White-labeled Foundation Report generated
  • Baseline ranking report saved
  • Before/after screenshots captured
  • Client deliverables package complete

Client Communication:

  • Explain what OTTO is doing automatically (15 min on call)
  • Show them SearchAtlas dashboard (if providing access)
  • Set expectations: 90-180 day timeline for meaningful results
  • Offer monthly SEO tiers if they want faster results

Common Issues & Solutions​

Issue 1: Can't Install WordPress Plugin​

Problem: Client on shared hosting with plugin restrictions Solution:

  • Use OTTO Pixel instead (JavaScript code injection)
  • Install pixel in theme header.php or via code injection plugin
  • Verify pixel active in SearchAtlas dashboard

Issue 2: Google Search Console Not Verified​

Problem: Client doesn't own GSC property or can't verify Solution:

  • Assist client in GSC verification (DNS, HTML tag, or Google Analytics method)
  • Use SearchAtlas verification assistance
  • Document as limitation if client refuses (still proceed with other components)

Issue 3: OTTO Can't Access All Pages​

Problem: Pages behind login, password-protected, or dynamically generated Solution:

  • Manually optimize accessible pages
  • Document limitations in report
  • Recommend site architecture changes if critical pages hidden

Issue 4: Client Expects Immediate Rankings​

Problem: "When will I be #1 on Google?" Solution:

  • Education: SEO takes 90-180 days minimum
  • Show them baseline rankings (likely page 5-10+ or unranked)
  • Explain OTTO provides foundation, monthly SEO accelerates with content + backlinks
  • Set 30/60/90-day benchmark expectations
  • Offer monthly SEO tiers for faster results

Issue 5: Exceeding SearchAtlas Quota Limits​

Problem: Too many sites or keywords consuming quota Solution:

  • Check SearchAtlas agency plan limits
  • Prioritize active/paying clients
  • Scale agency subscription based on client needs
  • Consider tiered client access (Enterprise clients get more keywords tracked)

SearchAtlas-Specific Features to Leverage​

OTTO Automation Advantages​

  • Set-It-and-Forget-It: OTTO continuously monitors and fixes issues
  • AI-Powered: OTTO uses machine learning to improve recommendations
  • Real-Time: Issues detected and fixed within 24-48 hours
  • Scalable: OTTO handles multiple sites simultaneously

White-Label Capabilities​

  • Custom logo and branding on all reports
  • Client-facing dashboard (optional)
  • Agency-branded URLs
  • Professional reporting without SearchAtlas branding visible

Integration Benefits​

  • WordPress Plugin: One-click installation, no coding needed
  • OTTO Pixel: Works on any platform (GHL, Wix, Squarespace, custom)
  • Google Search Console: Bi-directional data sync
  • API Access: For advanced automation (if needed in future)

Upsell Opportunities​

When to Offer Monthly SEO Tiers​

During One-Time Setup: If client asks: "Will this get me to #1?" → Explain foundation + OTTO automation vs. monthly SEO with content + backlinks

30 Days After Setup: Check their SearchAtlas dashboard. If showing movement in impressions/rankings: "You're seeing early wins from OTTO. Monthly SEO adds content creation and backlink building to accelerate this 3-5x."

90 Days After Setup: Review benchmark. If minimal ranking movement: "OTTO has established strong technical foundation. Monthly SEO adds fresh content, backlinks, and ongoing optimization to compete in your market."

Red Flags Client Needs Monthly SEO:

  • Highly competitive industry (law, real estate, healthcare, finance)
  • Multiple competitors ranking above them with strong content
  • Desire for consistent lead flow from organic search
  • Budget available ($1,500-$6,000/month)
  • Willing to invest 6-12 months for results

Success Metrics​

Internal (Team) Metrics​

  • Time to Complete: <3 hours per client (90% of deliveries)
  • SearchAtlas Setup: <30 min per site
  • OTTO Automation: Enabled for 100% of clients
  • Client Satisfaction: 4.5+ stars on post-delivery survey
  • Upsell Rate: 20%+ convert to monthly SEO tiers within 90 days

Client (Outcome) Metrics​

  • Technical Health: OTTO score 75%+ (from ~40-60% baseline)
  • Indexed Pages: 95%+ of pages indexed by Google (via GSC data in SearchAtlas)
  • Keyword Rankings: 5-10 new rankings within 90 days (tracked in SearchAtlas)
  • Organic Impressions: +10-30% increase within 90 days (GSC data)
  • Organic Traffic: +5-15% increase within 90 days (GA4 data)

Training Required​

Who Needs Training:​

  • Onboarding specialists (deliver the service)
  • Account managers (explain to clients)
  • Sales team (set expectations during sale)

Training Content:​

Module 1: SearchAtlas Platform Basics (45 min)

  • Platform navigation
  • Adding sites and running audits
  • Understanding OTTO dashboard
  • Reading audit results

Module 2: OTTO Installation & Configuration (45 min)

  • WordPress plugin installation
  • OTTO Pixel installation (non-WordPress)
  • Automation settings (auto-implement vs recommend)
  • Verifying connection

Module 3: One-Time Setup Delivery (60 min)

  • Step-by-step delivery process
  • Approving OTTO recommendations
  • Keyword research and rank tracking
  • Generating white-labeled reports

Module 4: Client Communication (30 min)

  • Setting realistic expectations
  • Explaining OTTO automation benefits
  • Handling common objections
  • Upselling to monthly SEO tiers

Total Training: 3 hours

Certification: Complete 2 practice setups (supervised) before solo delivery

Tools & Resources​

Required (Included in SearchAtlas Agency Subscription)​

  • SearchAtlas Dashboard (site audits, keyword research, rank tracking)
  • OTTO Automation (technical SEO fixes)
  • OTTO Pixel or WordPress Plugin
  • Google Search Console integration
  • White-label reporting
  • API access (if needed)

External (Free)​

  • Google Search Console (owned by client, connected to SearchAtlas)
  • Google Analytics 4 (for traffic tracking, not required for one-time setup)

NOT Required (Replaced by SearchAtlas)​

  • ❌ Screaming Frog (SearchAtlas site audit replaces this)
  • ❌ Ahrefs/SEMrush (SearchAtlas keyword research replaces this)
  • ❌ PageSpeed Insights (SearchAtlas provides page speed data)
  • ❌ Schema validators (OTTO generates and validates schema)
  • ❌ Any other third-party SEO tools

Next Steps After One-Time Setup​

For Clients Who Want DIY SEO​

Automated (OTTO Handles This):

  • ✅ Technical SEO monitoring and fixes
  • ✅ Schema markup updates
  • ✅ XML sitemap updates
  • ✅ Broken link detection and repair

Client Should Do (Monthly):

  • Publish 1-2 new blog posts with keyword optimization (2-4 hours)
  • Check SearchAtlas dashboard for new recommendations (15 min)
  • Review rank tracking progress (15 min)
  • Build 1-2 local citations/backlinks (1 hour)

Total DIY Time: 3-5 hours/month + OTTO automation

For Clients Who Want Managed SEO​

Offer tier that matches their budget and goals:

  • Budget <$1,500/month: Stick with DIY + quarterly consulting
  • Budget $1,500-$2,500/month: Tier 1 Local Starter (2 blog posts + GBP management + OTTO)
  • Budget $3,000-$5,000/month: Tier 2 Growth Accelerator (4 blog posts + backlinks + advanced OTTO)
  • Budget $5,000+/month: Tier 3 Enterprise Domination (8 blog posts + aggressive backlinks + dedicated strategist)

All monthly tiers include:

  • Everything from one-time setup (OTTO automation continues)
  • Plus: Ongoing content creation, backlink building, advanced optimization

Frequently Asked Questions​

About SearchAtlas & OTTO​

Q: What is OTTO? A: OTTO is SearchAtlas's AI-powered automation engine. It continuously monitors the client's site, detects SEO issues, and automatically fixes technical problems like broken links, schema markup, and XML sitemaps.

Q: Will OTTO break the client's website? A: No. OTTO only makes SEO improvements. It doesn't modify core website functionality. We configure it to auto-implement safe technical fixes and require approval for content changes.

Q: Do clients get their own SearchAtlas account? A: Typically no. Sites are managed under Symphony Core's SearchAtlas agency account. We can provide clients with white-labeled reports and optional read-only dashboard access.

About Results​

Q: How long until we see results? A: OTTO's technical fixes improve SEO score within 7 days. Meaningful ranking improvements take 90-180 days. Impressions typically increase 10-30% by day 30.

Q: Can we guarantee rankings? A: No. We guarantee deliverables (OTTO setup, optimizations, tracking) not specific rankings. Rankings depend on competition, content quality, and many external factors.

Q: What if client's site is brand new? A: Perfect! One-time setup establishes best practices from day one. OTTO prevents issues rather than fixing them. Still takes 90-180 days for meaningful rankings.

About Monthly SEO Tiers​

Q: What's the difference between one-time setup and monthly SEO? A: One-time setup = Technical foundation + OTTO automation (fixes issues, optimizes existing pages). Monthly SEO = Foundation + ongoing content creation + backlink building + advanced optimization.

Q: When should we upsell monthly SEO? A: After 30-90 days when client sees early results and wants to accelerate. Or immediately for highly competitive industries where one-time setup alone won't achieve rankings.

Document Changelog​

Version 2.0 (2025-11-08)​

  • MAJOR REVISION: Completely rebuilt for SearchAtlas + OTTO exclusive use
  • Removed ALL references to competing tools (Screaming Frog, Ahrefs, SEMrush, etc.)
  • Restructured workflow around OTTO automation capabilities
  • Added SearchAtlas-specific setup steps (plugin vs pixel)
  • Updated time estimates based on OTTO automation
  • Added white-label reporting deliverables
  • Aligned with SearchAtlas Configuration Standard

Version 1.0 (2025-11-08)​

  • Initial document creation (deprecated - used generic tools)